Website traffic allows you to have the people who are most interested in your site, or the targeted users, to find your site. Ultimately, Search Engine Optimization is the biggest factor in generating long term success of your online business. The more there is the traffic to your website the more will be the sales of your business. And the other users will also land after seeing the big number of traffic to the webpage.
To increase the traffic to your website, it is recommended to have new and engaging information to the audience on a regular basis. It can include videos, Info graphics, blog posts, articles and many more. Blogs and articles are among the most popular content (hint hint) which adds credibility and improves the ranking of the websites.
You have to make sure that your website loads quickly on all devices. Nowadays, most of the traffic comes from mobile devices, hence it is very essential to have a mobile responsive website. This will increase the user engagement and it is also one of the most important factors for SEO techniques.
Keywords research is the first step and a good strategy for search engine optimization as it tells the exact phrase which people are searching on the search engine. Proper keyword research is important because it ensures what is the search term your audiences use. The important aspect of the keyword analysis comes from understanding the strategies that are followed by your competitors. For a single keyword, there is a certain level of competition and you have to be at that competition to get your website indexed on the first page of the search engine.
On-Page, SEO is basically defined as the changes related to top-ranked keywords, headings, URL structure, no of pages indexed and many more. These are the changes which are observed by the user when the user visits a particular website. The URL structure should be static and clean, in order to gain maximum traffic you have to make sure that the maximum number of pages of your website in indexed.
Off- Page Optimizations of a website improves the ranking in the search engine result page and this also increases the website traffic. It includes link building, blog uploads, social bookmarking. Off-page SEO factors are indirectly related to the performance of the websites on the search engines such as Google Yahoo and Bing.
Google Analytics is the main source of your website data. Keep an eye on analytics account and inspect how when and where your traffic is coming from.
A complete and detailed analysis of your website will give you deep insights that why your site is not generating traffic and what else can be done to improve it.
There are several other ways to drive to your website traffic such as optimizing content with keywords, link building, internal linking and many more. You have to pay attention to your analytics as a healthy and well-optimized website can make a good foundation for getting traffic and conversions to your website.